Hi, I’m Louis
and I design with words. I'm a product UX writer and content designer based in Edinburgh, Scotland with experience in delivering end-to-end UX/UI content journeys for digital products. I'm passionate about improving the lives of others through both practical and delightful products.
I thrive on creating emotional connections with brands through the power of language. Whether crafting long-form content or punchy headlines, I am passionate about well-crafted copy in all its forms.
My expertise spans UX content strategy and microcopy writing, enriched by experience in through-the-line, long-form, and marketing copywriting.
Designing with words
Born and raised in Johannesburg, I kicked off my writing career in Cape Town at 22, diving into freelance copywriting for ad agencies in Johannesburg and Durban.
By 2013, I had immersed myself in SEO copywriting and collaborated with top digital marketing agencies like 100 Degrees and iLEAD, honing my skills in brand voice development and user experience.
In 2016, I joined GetSmarter, blending advertising copy with UX and microcopy expertise. Over three years, I transitioned fully into UX writing, laying a strong foundation in both traditional and digital realms.
In 2019, I made a significant leap to Shoprite Checkers, leading UX writing for Africa’s largest rewards program, Xtra Savings. Seeking new horizons, I moved to Europe the same year, joining Ingenico ePayments in the Netherlands to enhance secure electronic payment technologies.
The following year, Lisbon’s tech scene beckoned, where I developed cutting-edge tools for a leading SAAS company.
By December 2021, I landed at Amazon’s Development Centre in Edinburgh as a senior UX writer in the HR org, shaping products for Amazon’s 1.5 million employees. My forte lies in collaborating with UX and product teams, creating products that truly delight users.